“With the rise of ?flexi-eating, food consumption is increasingly fitting around people’s needs and lifestyles, rather than people fitting their lives around structured mealtimes,” commented Daniel Bone, consumer analyst at Datamonitor.
?The growing number of out-of-home occasions does not mean British dislike eating at home. It is a lifestyle driven trend with time-poor consumers increasingly embracing innovative meal and snack solutions that facilitate on-the-go consumption,? Bone said
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