The idea for the Wild Noodles restaurants was developed a couple of years ago by Eddie Matney, a local celebrity chef and full-service restaurant owner in Phoenix, who infuses his pasta with flavors, forgoing the use of cold noodles in boiling water.
“He and I hooked up about a year ago and decided to package it for a franchise rollout,” says Wild Noodles President George Krotonsky.
Only three Wild Noodles are currently open, but six more will launch this month. The first one opened about two-and-a-half years ago, and the most recent location – and the first franchise – opened in Arizona about three weeks ago.