Nielsen Media: even on cellphones, voice spending has been trending downward, with text spending expected to surpass it within three years.
Think about it. Marshall McLuhan noted that the more complex the message the more complex the media you need to use in order to convey that message.
The simplest media form we have is txt messaging ( the most complex is of course f2f ). So here we are in a world of ever rising complexity, trending to ever more simplistic communication forms – no wonder it gets harder and harder to work out solutions.
When guests need to stay in hotels in 2030, they will still want a good night’s sleep in comfortable surroundings. The key difference is that the experience will be personalised to their individual needs and taste via virtually invisible technology. This technology will monitor and anticipate physical, emotional and mental needs and desires for a healthier and happier state of being.
Almost any surface or fabric in the 2030 hotel room will be capable of electronic enhancement, whether it is scent production, acting as a visual display or speaker, or as a source of ambient sound.
Read the full article her
This caught my eye today:
Banish the Boring Banquet Room.
As hotels compete with increasingly novel offsite venues like galleries, pop up stores, and unconventional public spaces for events, traditional meeting rooms are being designed with flexibility and flair. Cool amenities like open kitchen bars, living room-style set-ups, and more residential and intimate settings are paving the way to bespoke events.
Interesting because for years and years the traditional banquet room has been a ‘set piece’ and precisely for that reason something one tried to avoid for anything remotely creative..
Read more trends from the article: Hotel Trends Driven by China’s Next Generation of Travellers
In his new book Too Many Bosses, Too Few Leaders author Rajeev Pershawaria describes how managers can motivate people by appealing to the three things that really matter to them.
Most employees care about the same three things–the nature of their Role, their work Environment, and their professional Development (RED)
Asa manager, you need to talk regularly with employees about the three buckets, and as you keep the dialogue going, listen for information about their preferences and aspirations. Armed with this information, you can label and link day-to-day work with their expectations.
Fascinating – and very simple.
Read an extract from the book here
Mobile ready websites are no longer emerging trends in the travel industry. They are now a force to stay and have forever changed the way travel shoppers search, book and interact with properties. With millions of travelers connected to the Internet via smartphones, your hotel needs to consider how to reach potential guests at each phase of the buying cycle via the mobile web.
Ensure your property can be reached in the fastest growing sales channel, with a revenue-driving mobile website. With more than 15 million people projected to book hotel rooms on their mobile devices in 2012, the time is now.
Read the full article on Hospitalitynet
