A Breakfast Burger.

USA Today

Not with lettuce and tomato, but with a fried egg and ketchup. Carl’s Jr., the fast-food chain that loves to thumb its nose at political correctness, this week will unveil the burger.

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The national trend toward lunch at breakfast is clear. About 12.5% of fast-food diners ordered burgers for breakfast in 2004, compared with 7.5% in 2003, reports Sandelman & Associates, a restaurant consulting firm. In trend-setting Southern California, 17.6% of fast-food breakfast eaters got burgers this year.