“Every act is a marketing act. Make every employee a marketing person.”

From Waiter to Chief People Officer

Enthusiastic or Just Satisfied?

Most people intuitively understand that if you are delivering a product or a service, you will not earn money if you have unhappy customers. There is a basic understanding that we need to keep an eye on customer satisfaction. And there is nothing … [Continue reading]

LeadershipLab –

What a great way to do that! About 9,600 managers cycled through the temporary interactive experience--raking coffee beans, watching roasting demonstrations, learning company history, and most importantly, soaking in the Starbucks brand as they … [Continue reading]

Dogs and Stones are different..

Most intelligent managers are fully aware that stones and dogs are very different, but when they are in the heat of the battle, they somehow forget this self-evident and important point. Let’s recapitulate why there is a key difference between … [Continue reading]

How the future of education could unfold…

I am fascinated by what is happening in education at the moment - watch how this future scenario plays out as it leads to EPIC : Evolving Personal Information Construct What is now playing out is similar to what has happend to the newspaper … [Continue reading]

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