• Skip to main content
  • Skip to footer
  • About Mike
  • Services
    • Keynote Speaker and Presenter
    • Coaching
    • Workshops
    • Online Training Modules
    • Contact
  • Library / E-books
    • The Service Profit Chain
    • The Service Profit Chain – Answers to fundamental questions
    • The Service Profit Chain FAQ
    • GROW Model
    • A good coach might be what you need…
    • Understanding Engagement (ebook)
    • We are all born leaders (ebook)
    • Exploring Leadership (ebook)
    • Action Learning – what is it?
  • Online Training
    • Login
    • The Service Profit Chain
    • Working with others
    • The Team Leaders Toolbox
    • GROW Leadership DK
  • Blog

Mike Hohnen

Pratical Application of The Service Profit Chain

May 17, 2016By Mike Hohnen

USATODAY.com – Restaurants serve up reloadable gift cards

After watching the rest of the retail world get fat on the popularity of reloadable gift cards, the restaurant industry is jumping into the fray just in time for the holidays.

Everyone from McDonald’s to Dunkin’ Donuts to Jack in the Box has added, or soon plans to add, “stored value” cards you can reload with more bucks.

“It’s become the greens fee for being a serious player in the restaurant business,” says John Glass, analyst at CIBC World Markets.

And why not? Gift card sales at all retailers are expected to top $17.3 billion this year, reports the National Retail Federation. Gift cards will be the top holiday gift this year – even surpassing apparel, reports Deloitte & Touche.

Restaurants were slow to nibble. But the success of the Starbucks Card – it accounted for 11% of Starbucks’ North American revenue in fiscal 2004 – changed everything.

In a new, likely to be lucrative holiday twist, Starbucks started a program that lets parents reload kids’ Starbucks cards monthly, tied to a bank card.

With Starbucks as a major driver, restaurant gift card sales nationally jumped 30% from 2002 to 2004, says Tara Weiner, national managing partner of consumer industries at Deloitte & Touche.
USA Today

Filed Under: Marketing

Footer

The Legal Stuff

Terms & Conditions

Privacy Policy

Copyright © 2022 · Workstation Pro Theme On Genesis Framework · WordPress · Log in