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Mike Hohnen

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USATODAY.com – Restaurants serve up reloadable gift cards

May 17, 2016By Mike Hohnen

After watching the rest of the retail world get fat on the popularity of reloadable gift cards, the restaurant industry is jumping into the fray just in time for the holidays.

Everyone from McDonald’s to Dunkin’ Donuts to Jack in the Box has added, or soon plans to add, “stored value” cards you can reload with more bucks.

“It’s become the greens fee for being a serious player in the restaurant business,” says John Glass, analyst at CIBC World Markets.

And why not? Gift card sales at all retailers are expected to top $17.3 billion this year, reports the National Retail Federation. Gift cards will be the top holiday gift this year – even surpassing apparel, reports Deloitte & Touche.

Restaurants were slow to nibble. But the success of the Starbucks Card – it accounted for 11% of Starbucks’ North American revenue in fiscal 2004 – changed everything.

In a new, likely to be lucrative holiday twist, Starbucks started a program that lets parents reload kids’ Starbucks cards monthly, tied to a bank card.

With Starbucks as a major driver, restaurant gift card sales nationally jumped 30% from 2002 to 2004, says Tara Weiner, national managing partner of consumer industries at Deloitte & Touche.
USA Today

Filed Under: Marketing

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“The personal coaching sessions develop the perspectives of my thoughts. Input from research and the valuable personal experience from Mike gives me the confidence to take actions. The quality conversations we have energize me and help me a lot in my leadership challenges.” – Annika Vilen

“Mike’s coaching is very “hands on” and he pushes you gently but firmly further than you imagine possible, provides you with relevant tools – and at the same time keeps the motivation and personal drive in focus, which enables you to continue your development even after your coaching sessions have determined..” – Stine Kold CEO

“The sessions have given me the capacity to take much wider perspectives — to focus on what makes a difference, as well as being closer to my employees. I highly recommend this training and personal coaching for all the information, wisdom and expertise Mike brings.” – Alex BouleauHead of Highways and Airport, COWI

I have used Mike for the past ten years in coaching and training my management teams to reach the highest level of service and obtain the best leadership skills – and it works. – Dorte Gleie Managing Director SSP Copenhagen

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