As away-from-home meal spending continues to intensify, the supermarket industry gears up.
With “quick” and “convenient” the latest bywords, shoppers are increasingly choosing time over money, especially at mealtime. Whether it’s picking up a pizza on the way home from work, ordering takeout from a local eatery, or swinging by the supermarket deli, consumers are eating more meals away from home than ever before.
And if the latest government research proves correct, we ain’t seen nothing yet. According to a U.S. Dept. of Agriculture report, Food Expenditures by U.S. Households: Looking Ahead to 2020, consumer spending on away-from-home meals will increase 8.1 percent over the next two decades, good news indeed for the nation’s existing successful prepared foods leaders.
Source: Progressive Grocer 10/15/2003
