The major search engines are The undisputed gateway for consumers and researchers looking for information online and The primary path for leading them to their ultimate destinations. We’re all aware of their importance when it comes to generating revenue online so let’s get right down to the options you have when promoting your company and/or its products. In a nutshell you have two; Pay-Per-Click (PPC) and Natural Search Engine Optimization (SEO) – both of them designed to position your web site in front of your potential customers. Business to business, or business to consumer it makes no difference, its imperative that you’re visible. Mind you, there is no free ride so make your decisions wisely.