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Mike Hohnen

Coaching for personal growth, change and development

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Restaurants keep tabs on diners

April 21, 2016By Mike Hohnen

Panzano restaurant manager Jennifer Olson knows all about Jack Henderson the minute he walks through the door.

A computer database tells her his birthday, his wife’s birthday and their anniversary. She knows he likes to eat at the chef’s counter at lunch and that he’s dined at the Italian restaurant more than 100 times.

Here’s how it works: When people call to make a reservation, their names and phone number are put in a database. The hostess may ask if there any special needs, such as an anniversary or dietary restrictions.

At the restaurant, the server can add observations to the data file, such as a favored wine or that a patron prefers butter instead of oil with their bread.

https://www.denverpost.com/Stories/0,1413,36~33~1969705,00.html

Filed Under: Marketing

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