. “Innovation is what consumers are looking for, particularly in the small, routine things in their life,” says PepsiCo ceo Steven S. Reinemund, as quoted by Diane Brady in BusinessWeek (6/14/04). For PepsiCo, that outlook translates into “an intense lack of sentimentality about its principal brands.”
Yes, PepsiCo “continues to hawk core products such as Pepsi cola and Lay’s potato chips … but Reinemund & Co. seem far more obsessed with understanding and catering to changing tastes than in trying to shape them.” To that end, PepsiCo introduced more than 200 new products last year — new age this, low-carb that, organic whatever. They even introduced some chips just for Canadians — imagine that! Says UBS analyst Caroline Levy: “They have an exceptional ability to face the facts and adapt products to them.”
https://reveries.com/cool_news/2004/june/jun_7a.html
