• Skip to main content
  • Skip to primary sidebar

Mike Hohnen

Coaching for personal growth, change and development

  • About Mike
  • Services
    • Coaching
      • A good coach might be what you need…
    • Keynote Speaker and Presenter
    • Workshops
    • Online Training Modules
    • Contact
  • Library / E-books
    • The Service Profit Chain
    • The Service Profit Chain – Answers to fundamental questions
    • The Service Profit Chain FAQ
    • GROW Model
    • Understanding Engagement (ebook)
    • We are all born leaders (ebook)
    • Exploring Leadership (ebook)
    • Action Learning – what is it?
    • Contact
  • Online Training
    • Login
    • The Service Profit Chain
    • Working with others
    • The Team Leaders Toolbox
    • GROW Leadership DK
  • Blog

most restaurant patrons willing to dine during off-peak hours

April 21, 2016By Mike Hohnen

More than 75 percent of 367 patrons of a restaurant here said they would be willing to dine during off-peak hours in exchange for discounted prices, according to a research paper produced by Cornell Hotel School Professor Alex Susskind and published in a recent issue of the Cornell Hotel and Restaurant Administration Quarterly.

Two of every three respondents even said that they would be able and willing to change their dining time to earn such an incentive.

“Study results suggest that restaurant managers who do not take reservations may want to consider using incentives to increase business during off-peak hours,” Susskind said. “That strategy could result in both increased revenue and a more satisfied customer base, one that no longer must endure long waits for a table??

Respondents completed questionnaires while queued up for dinner at this popular, casual-dining restaurant, which does not take reservations.

Other key findings:

Two of every three respondents even said that they would be able and willing to change their dining time to earn such an incentive.

“Study results suggest that restaurant managers who do not take reservations may want to consider using incentives to increase business during off-peak hours,” Susskind said. “That strategy could result in both increased revenue and a more satisfied customer base, one that no longer must endure long waits for a table??

Respondents completed questionnaires while queued up for dinner at this popular, casual-dining restaurant, which does not take reservations.

Other key findings:
https://www.hotelnewsresource.com/article10577.html? 

Filed Under: Marketing

Primary Sidebar

Search here

The Legal Stuff

Terms & Conditions

Privacy Policy

© Copyright 2023 Thoughts4Action cc - Privacy Policy - Terms & Conditions