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Mike Hohnen

Coaching for personal growth, change and development

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McDonald's eyes premium coffee market

March 18, 2017By Mike Hohnen

McDonald’s (MCD) fixed the food. Now it has an effort quietly brewing to bring another menu item up a notch: the coffee.

No announcement has been made. But the fast-food giant says it expects to test, then roll out, “premium coffee” to its 13,000 U.S. stores later this year or in 2006. Premium coffee uses higher-quality beans – and is pricier.

“Coffee has increased in popularity beyond a breakfast beverage,” spokesman William Whitman says. “We see an opportunity to bring our customers a better-tasting product at a value price.”

USA Today

Filed Under: Marketing

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