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Mike Hohnen

Pratical Application of The Service Profit Chain

March 18, 2017By Mike Hohnen

McDonald's eyes premium coffee market

McDonald’s (MCD) fixed the food. Now it has an effort quietly brewing to bring another menu item up a notch: the coffee.

No announcement has been made. But the fast-food giant says it expects to test, then roll out, “premium coffee” to its 13,000 U.S. stores later this year or in 2006. Premium coffee uses higher-quality beans – and is pricier.

“Coffee has increased in popularity beyond a breakfast beverage,” spokesman William Whitman says. “We see an opportunity to bring our customers a better-tasting product at a value price.”

USA Today

Filed Under: Marketing

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