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Mike Hohnen

Coaching for personal growth, change and development

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Indulgence factor raises chances of success for health foods

April 13, 2022By Mike Hohnen

Almost all innovation in the UK’s food industry is being driven by the three key themes, according to a new report, with those meeting criteria for all three likely to score the biggest hit in the marketplace.

The new research from UK-based Leatherhead Food International found that 97 per cent of products launched between January 2003 and June 2004 could be described as either ?convenience and snacking foods, products for health and wellbeing, or designed for pleasure and indulgence.

But the report is disheartening news for health food makers – of the 4,323 products launched during the period, most (2,945) fitted under the pleasure and indulgence cateogy.

https://www.confectionerynews.com/news/news-NG.asp?n=54596-indulgence-factor-raises

Filed Under: Foodservice

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