PORT WASHINGTON, N.Y. (March 14) – Approximately 62 percent of customer traffic for takeout comes from independent, full-service restaurants, while only 38 percent is from chain restaurants, according to a survey by The NPD Group, a market research firm based here.
Takeout traffic at independent casual-dining locations increased 6 percent in 2004, after being down 2 percent the previous year. Takeout traffic for chains was also up 6 percent in 2004. The survey showed that 44 percent of take-out traffic at full-service chains comes from people making a yearly salary of $75,000 or more. Forty-two percent of takeout traffic at independent units comes from people in that income bracket. Also, 22 percent of all takeout traffic at independent restaurants comes from people 50 years or older, but for chain restaurants 18 to 34-year-olds drive the takeout traffic.
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