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Mike Hohnen

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Fast food is embracing fast fruit.

March 24, 2017By Mike Hohnen

https://www.usatoday.com/money/industries/food/2004-11-07-fresh-fruit_x.htm

McDonald’s buys more apples than any other restaurant chain. Wendy’s is testing a fruit bowl entree. Arby’s chops apples into chicken salads.

But will folks go as gaga for fruit as they have for salads? In a world of increasingly nutrition-conscious consumers, many top names in fast food think so. Almost every major chain has some sort of new fruit salad or fruit side on the menu, in test or in planning.

Fresh fruit presents special problems. It has a short shelf life, is costly to store and requires refrigeration. Special packaging is needed to let nitrogen out, but keep air from getting in.

But consumers want it. Convenient fresh-cut fruit has ballooned into a $3.8 billion business at supermarkets. The fast-foodies want a piece of that.

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“How we feel about ourselves is linked to what we eat,” says Jeff Davis, a consultant at SandelmanEdge.com, which tracks consumer feedback on restaurants. “You can get a kid to eat fruit before you can get him to eat a carrot.

Filed Under: Foodservice

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“The personal coaching sessions develop the perspectives of my thoughts. Input from research and the valuable personal experience from Mike gives me the confidence to take actions. The quality conversations we have energize me and help me a lot in my leadership challenges.” – Annika Vilen

“Mike’s coaching is very “hands on” and he pushes you gently but firmly further than you imagine possible, provides you with relevant tools – and at the same time keeps the motivation and personal drive in focus, which enables you to continue your development even after your coaching sessions have determined..” – Stine Kold CEO

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I have used Mike for the past ten years in coaching and training my management teams to reach the highest level of service and obtain the best leadership skills – and it works. – Dorte Gleie Managing Director SSP Copenhagen

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