• Skip to main content
  • Skip to primary sidebar

Mike Hohnen

Coaching for personal growth, change and development

  • About Mike
  • Services
    • Coaching
      • A good coach might be what you need…
    • Keynote Speaker and Presenter
    • Workshops
    • Online Training Modules
    • Contact
  • Library / E-books
    • The Service Profit Chain
    • The Service Profit Chain – Answers to fundamental questions
    • The Service Profit Chain FAQ
    • GROW Model
    • Understanding Engagement (ebook)
    • We are all born leaders (ebook)
    • Exploring Leadership (ebook)
    • Action Learning – what is it?
    • Contact
  • Online Training
    • Login
    • The Service Profit Chain
    • Working with others
    • The Team Leaders Toolbox
    • GROW Leadership DK
  • Blog

DallasNews.com | News for Dallas, Texas | Latest News

April 21, 2016By Mike Hohnen

Bizarre ad icons become heroes to sandwich chain

The pop culture question of the moment is: What the heck is Quiznos thinking?

The stars of the Denver-based sandwich chain’s new ad campaign have bulging eyes and human teeth, they’re covered with fur and they look like nothing so much as deformed gerbils.

Yet they’re a big hit.

“It has produced by far the largest consumer response we’ve received to any ad campaign we’ve launched before,” says Stacie Lange, vice president of public relations for Quiznos. “We wanted to break through the clutter of advertising and get noticed, and we’ve done that.”

Charlotte Observer
Nobody knows what “spong monkeys” are supposed to be, but for Quiznos sandwich shops, they’re a pop-culture hit.

Quiznos has logged more than 14,000 e-mails, letters and telephone calls about them.

“Some people love them, and others just want to know what they are,” Ms. Lange says. “People ask: ‘Are they hamsters? Are they potatoes?’ ”

–
No one really knows, says Kerry Feuerman, vice chairman and group creative director for the Martin Agency, Quiznos’ advertising firm. “It’s part of their mystique,” he says.

Their creator – a 27-year-old British animator named Joel Veitch – calls them “spong monkeys.” Again, no one knows why, and Mr. Veitch couldn’t be reached to explain.

https://www.dallasnews.com/sharedcontent/dws/dn/latestnews/stories/022504dnickspongmonkeys.19e81.html

Filed Under: Marketing

Primary Sidebar

Search here

The Legal Stuff

Terms & Conditions

Privacy Policy

© Copyright 2023 Thoughts4Action cc - Privacy Policy - Terms & Conditions