“On a very ephemeral level, we’re about the renewal of hope,” says Mario D’Amico, chief marketing officer of Cirque du Soleil. “Everything we do is about the human body’s ability to surpass itself physically, artistically or emotionally.”
What began in June of 1984 as a not-for-profit enterprise featuring a nomadic troupe of street artists led by founder Guy Laliberte is now a global sensation driven by more than 2,100 employees, deploying eight, separate, hand-crafted shows worldwide.
Cirque’s own hopes, actually, are
currently set on some intriguing line extensions, perhaps involving hotels and restaurants, anchored by entertainment complexes. Might not have to look much further than Cirque’s own headquarters to imagine how that might go
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