The furore surrounding the popularity of the
low-carbohydrate diet is one of the most fiercely debated
issues in the food industry at the moment. Seen as a threat
to the bread and potato industries, the diet has spawned
increasing numbers of ?low-carb? products, such as Heinz?
low-carb version of Ketchup, and Hain Celestial?s Carb Fit
range.
In an effort to fight back, the carbohydrate industry has
been keen to stress the healthy nature of some of its
products. In the UK, some bags of potatoes carry ?Fab not
Fad? stickers from the British Potato Council that
emphasise the low fat and salt content of potatoes.
If you would like to see how big the this low carb thing is becoming just try and Google ‘low-carb’