MIAMI (March 8) – Burger King broke new TV ads under the familiar “Have It Your Way” tag, the first step in what will be a broad-based marketing campaign to revive the brand and its sales.
The two 30-second spots are the first work for the chain by its new agency, Crispin Porter Bogusky of Miami, and were developed less than a month after the agency had won the estimated $350 million account.
https://www.nrn.com/story.cfm?ID=645710463&SEC=Marketing%20Main