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Mike Hohnen

Coaching for personal growth, change and development

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ADJUSTING TO THE REALITY OF A CONSUMER-CONTROLLED MARKET

April 13, 2022By Mike Hohnen

Larry Light, global chief marketing officer at McDonald’s, once again publicly declared the death of the broadcast-centric ad model: “Mass marketing today is a mass mistake.” McDonald’s used to spend two-thirds of its ad budget on network prime time; that figure is now down to less than one-third.

https://www.adage.com/news.cms?newsId=41759

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