Portion sizes will be cut as the food giants sign a seven step manifesto to tackle the sensitive food and health debate.
The food and drink industry said today that labelling, advertising, salt reduction and vending machines in schools will all figure in the seven point plan signed by members such as Cadbury Trebor Bassett, Coca-Cola and HJ Heinz.
Food and Health Manifesto sets out the UK food and drink manufacturing industry’s commitment to work constructively with consumers, government and others to help find solutions to the complex, multi-factorial issues surrounding obesity and the food and health debate generally, said John Sunderland, president of UK industry body, the Food and Drink Federation.
Industry has committed to shelve some of their king size chocolate bars, and the larger Mars and Snickers bars will be among those that disappear during the campaign that kicks off in 2005.
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