Quiznos Sub aspires to be a leader-not just in sandwiches,but the industry overall. For CEO Rick Schaden, that means going places quick-serve isn’t known to tread.
In the modern era of restaurants, the industry is unquestionably dominated by entrepreneurs, not restaurateurs. This is not necessarily a bad thing, unless said entrepreneur doesn’t care about the food. It is still the restaurant industry, after all, and whatever the financial motivations might be-and we all want to make money-food is at the heart of the business.
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