An new study of business travelers conducted by Lieberman Research Worldwide for Westin Hotels & Resorts finds that working out on the road is an excellent way to relieve stress, a powerful antidote for jet lag and good for your image among business associates.
However, many respondents stated that hotels do not offer adequate fitness facilities for travelers.
The survey of 300 business travelers titled “Road Runners: Working out on the Road,” illustrates just how important exercise is to hotel guests. For instance:
– 90% of travelers surveyed said exercise relieves stress on the road
– 60% of travelers surveyed said exercise helps alleviate jet lag
– 78% of travelers surveyed said workouts are a good way to get over a rough day
– 70% of travelers surveyed said that working out is a good way to bond with colleagues
– 53% of travelers surveyed said exercising is good for their image among business
– 62% of travelers surveyed said they check to see whether a hotel has a workout room during the reservation process
– 59% of travelers surveyed said that the quality of hotel fitness facilities is an important factor in their choice of hotel
– 69% said that a “state-of-the-art” fitness facility would favor that hotel in the selection process
While working out on the road is important to travelers, hotel fitness rooms could be in better shape according to travelers surveyed:
– 61% of travelers surveyed have encountered hotels without fitness facilities
– 53% of travelers surveyed said they didn’t like the workout room
– 49% of travelers surveyed have encountered broken equipment in hotel fitness rooms
– 64% of travelers surveyed said hotel fitness centers feel like an afterthought
– 75% of travelers surveyed said the quality of hotel workout rooms are inconsistent from one hotel to the next
– 55% of travelers surveyed have decided not to use a hotel workout room because it was in such bad condition
– 41% of travelers surveyed said the facilities were too crowded
– 46% of travelers surveyed said the workout room was closed when they needed it
https://www.hotelmarketing.com/triedtrue_article/3300_0_2_0_M/