T.G.I. Friday’s is to partner with Atkins Nutritionals to
offer Atkins-approved, carb-counted, menu items at its
restaurants. It’s the diet that just won’t go away, isn’t
From this week, the low-carbohydrate menu options will be
available at the chain’s more than 520 US restaurants. The
companies said that 19% of frequent restaurant patrons in
the casual dining segment are currently following the
Atkins diet plan, quoting T.G.I. Friday’s own Diet
Awareness and Usage Report.
The foodservice sector has been gradually latching onto the
opportunities presented by low carb enthusiasts, but this
is the first time a restaurant chain has officially
partnered with Atkins Nutritionals Inc. The idea is to make
it easy for consumers to stick to the diet during eating
occasions outside the home (ever noticed how we don’t have
‘meals’ anymore, we have ‘eating occasions’ instead?).
Securing official endorsement is quite a coup for T.G.I.
Friday’s; phase two in the companies’ alliance involves
co-branding ready meals and desserts for sale through