The Monterey Bay Aquarium , www.mbayaq.org, is “the prime mover” behind a campaign to convince consumers to accept “only seafood that is plentiful and sustainably caught,” reports Elizabeth Weise in USA Today. The aquarium began its campaign back in 1997, as part of “an exhibit on sustainable fishing practices” by creating a “pocket buying guide.” More than 3.6 million copies of the “business-card-sized” guide, which lists “fish that have been overfished or caught or farmed in ways that harm the environment,” have been distributed to date. “We’ll go to the fish market and I’ll whip out my little card, and say, ‘No, we don’t want to eat that,” says one card-carrier. “There’s always a better choice available.” Yeah, I’ll take the tilapia, please.
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