Despite the ongoing success of Martin Sprocks Raving Brands, the company head shares a cubicle with three other people, flies coach, and stays two to a room on the road. He might be the company’s chief, but for Sprock it is all about teamwork.
Martin Sprock is a 39-year-old North Carolina native who moved to Atlanta in 1988 and entered the restaurant business in 1990. His company, Raving Brands, is home to seven fast-casual brands, including Moe’s Southwest, Planet Smoothie, PJ’s Coffee & Wine Bar, Mama Fu’s Asian House, Doc Green’s Gourmet Salads-and the two newest additions to the family, Shane’s Rib Shack and Boneheads Seafood. Together the seven brands are expected to do about $250 million in 2005.
So why are company meetings held on the patio of the only company-owned Moe’s store? Why is Sprock’s office a converted closet in the back of the one company-owned Mama Fu’s? And why does his franchisee support team share budget hotel rooms while out in the field? The answer lies in Sprock’s approach to business: Keep it lean.