The key to working with the press is the relationships you build. If you’re working in your local area only, and will be approaching the same editors, send a short note of introduction on who you are, with your press kit. Let them know you are available for interviews and to help them out in a pinch. If they need to photograph a dish for an upcoming spread, offer to create that dish for them. The more accessible you are, the more they may call you, giving you on-going publicity and exposure.