# Small things about to hit the big time

March 29, 2004By Mike Hohnen

Small is big. A nation that until now has been hung up on extra-large SUVs, McMansions and supersized meals is flip-flopping to the other extreme: all things small.

A caterer is offering new Bitty Burgers at ballparks.

The trend goes way beyond food – to cars, computers, condos, cell phones, cameras and more.

“There’s an ‘excess’ fatigue among consumers,” says consultant Pam Murtaugh. “We’ve all gotten too big for our britches.”

[https://www.usatoday.com/money/2004-03-25-tiny_x.htm](https://www.usatoday.com/money/2004-03-25-tiny_x.htm)

Filed Under: [Trends](https://mikehohnen.com/category/trends/)