# How Starbucks creates Loyalty

December 31, 2005By Mike Hohnen

Anne Saunders, svp of marketing for Starbucks, says creating customer loyalty starts with just one thing: A really great coffee house. An exclusive HUB interview by Tim Manners

[Full article : The Hub](https://hubmagazine.com/)

Filed Under: [Marketing](https://mikehohnen.com/category/marketing/)