Chekker du din reservations bog hver dag for at se hvem dine kunder er og hvad de laver? Hvorfor ikke – det drejer sig i dag om 1-1 markedsføring – om at kende sine kunder.
The art of ‘Googling’ (checking people’s backgrounds on the internet via search engine Google) — which started out as a useful tool for weeding out psychopaths from the online dating game and performing a quick double-check on an applicant’s claim about his or her astonishing career — will soon be an integral part of corporate 1:1 marketing strategies.
So instead of consumers Googling you before they buy your services, you should Google THEM, and instantly get more personal information than you’d ever be able to capture with traditional 1:1 in an entire life-time. TRENDWATCHING.COM has dubbed this emerging trend COUNTER-GOOGLING, and the opportunities are tasty!
A real-life COUNTER-GOOGLING example? The Bel Air Hotel in LA already Googles first-time guests upon arrival, based on their reservation details (name and address), leading to personalized services like assigning guests a room with morning sun if Googling shows the guest enjoys jogging early in the day (source: https://blog.outer-court.com)