# BabyBoomer opportunity – are you on the bus?

April 21, 2016By Mike Hohnen

“The senior sweepstakes kicks into high gear this weekend as the first baby boomers turn 60 and states, cities, and small towns mount ad campaigns to attract up-and-coming retirees and their spending power.”

As Re-imagine! readers know, the pursuit of the boomer-geezer market is one of my hobbyhorses. So: What, precisely, are your boomer-geezer product-development and marketing-distribution plans? Despite the staggering #s (80M boomers in the U.S. alone, commanding Trillion$$$ in dollar-power), damn few firms have made a … Strategic Commitment … to this market. Hint: This is not a “Citigroup issue” issue/opportunity. It is an opportunity for almost all of us!

Tom Peters

Filed Under: [Trends](https://mikehohnen.com/category/trends/)