# A great product

March 18, 2017By Mike Hohnen

The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap. (Evangelism, after all, comes from the Greek word for “bringing the good news,” not “the crappy news.”)

So what is a great product – read Guy’s Blog

guykawasaki

Filed Under: [Marketing](https://mikehohnen.com/category/marketing/)