lockbuster has a very big-footed rival about to stomp on its turf: Ronald McDonald. McDonald’s (MCD) on Monday will announce plans to begin testing DVD rental kiosks at all 105 Denver store
DVDs will be rented at Redbox kiosks, situated inside and outside restaurants. Rental fee: $1 a day ? and they can be returned to any McDonald’s. At Blockbuster (BBI), DVDs cost $3.99 for three days and must be returned to the same store. The McDonald’s kiosks will stock the same top 30 DVD titles as video stores. The top 30 account for about 80% of DVD rentals.