I see more and more references to soup and soup concepts at the moment… here is one from Cool News
Soup News. About two years ago, Jackie Bergman of Southfield, Mass. received an e-mail that “stirred a soup appreciation movement in the Berkshires,” as reported by Dana Bowen in The New York Times. The e-mail carried the subject header, “soupnews?” and it was from someone asking about the soups Jackie used to make at a Millerton, New York, restaurant called Farm Country Cafe, which had closed back in 1998.
Jackie removed the question mark from the subject header, replied that she was still making 50 varieties of soup from her “tiny takeout store, Farm Country Soup.” Well, her reply was forwarded, and forwarded and forwarded again, “chain-letter style,” and orders for her soup started pouring in. Trouble was, Farm Country Soup is located “behind an 18th-century buggy whip factory” in a town that “is fifteen minutes by car from the nearest sizeable town, Great Barrington.” Solution was, “a friend offered an empty refrigerator at her office” as a “soup port” — or a place where Jackie’s customers could come and pickup their soup.
Darned if that idea didn’t spread, too.