Campbell ser suppe som den perfekte ‘ meal-solution’:
Campbell Soup, has scored a major hit with its sippable, heat-and-go soups. It started out with market research: according to National Eating Trends, 59 percent of all meals in the US are rushed, 44 percent of women carry lunch to work or school and 34 percent of lunches are eaten on the run. Soup is consistently a top choice for consumers preparing lunch at home, but falls low on the list for out-of-home lunch choices. So putting one and one together, Campbell saw the opportunity to shift the paradigm, getting consumers to think about soup as a meal solution for many occasions.
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