The sweet tooth theme continues. Starbucks, certainly one of the most successful new B2C businesses to hit urban and recreational areas in years, smartly put coffee at the heart of its ‘third places’ or BEING SPACES. Needless to say, the other hot drink, tea is now getting in on the game as well, with tea rooms popping up everywhere from Taiwan to California. So, what’s next? Well, a third place deserves a third hot drink: add cocoa to the hot list!
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