Mike Hohnen

This caught my eye today:
Banish the Boring Banquet Room.
As hotels compete with increasingly novel offsite venues like galleries, pop up stores, and unconventional public spaces for events, traditional meeting rooms are being designed with flexibility and flair. Cool amenities like open kitchen bars, living room-style set-ups, and more residential and intimate settings are paving the way to bespoke events.

Interesting because for years and years the traditional banquet room has been a ‘set piece’ and precisely for that reason something one tried to avoid for anything remotely creative..

Read more trends from the article: Hotel Trends Driven by China’s Next Generation of Travellers

Mobile ready websites are no longer emerging trends in the travel industry. They are now a force to stay and have forever changed the way travel shoppers search, book and interact with properties. With millions of travelers connected to the Internet via smartphones, your hotel needs to consider how to reach potential guests at each phase of the buying cycle via the mobile web.

Ensure your property can be reached in the fastest growing sales channel, with a revenue-driving mobile website. With more than 15 million people projected to book hotel rooms on their mobile devices in 2012, the time is now.

Read the full article on Hospitalitynet

These two graphs may look quite harmless, but actually together they illustrate a dilemma that faces many hospitality and service companies today.

Diminishing returns

The blue curve illustrates the phenomenon know as diminishing returns. Well known in the sports world but also observed in the business world. In short it is the experience you have when you start out on something and relatively quickly get a sense of progress – but once you have dealt with the ‘low hanging fruit’ it gets harder and harder and you need to put in more and more effort but at the same time you are getting less and less in return.
Shaving 1/10 of a second off the world record takes a lot of work

In a big picture perspective my experience is that the service industries in general went through significant innovation and improvements up through the 90‘s but that in the 00’s we have by and large, mainly seen incremental improvements. Slightly better versions of already well known ideas. In a sense several service sectors are finding them selves in a ‘cul-de-sac’ conceptually.

Speed of Change

Opposite this, is the red curve. A model that especially Ray Kurzweil has used to draw our attention to the fact that change is not linear, slow and orderly. But change is occurring around us at an exponential speed. And if you listen to the futurists we ain’t seen noting yet. We are just at the being of this curve, on our way into the steep climb. (If you are not sure that the speed of change is exponential, try and locate a mobile phone that is 5 years old and compare it to the one you have now)

You can see a great clip with Kurzweil explaining all this here

You may even feel that you are not experiencing big changes in your own company just now – but that you are doing things in more or less the same way that you have done for a while – well then there is all the more cause for alarm because you can be sure that your clients are experiencing exponential changes in their lives – and you will not be part of their stakeholder map very soon if you do not realize that.

If you feel that things are under control – you are probably not going fast enough”
Mario Andretti (World champion racing driver)

Where is your focus?

When we look at these two graphs together – it suddenly becomes very clear that the way forward is not to put a huge effort into becoming perfect. I.e working very hard on what we already do in order to get just a little bitt better. Firstly the effort invested will probably not produce more than the famous incremental improvements, but the real danger is that after all that effort we risk getting really good at something that is no longer needed!

So ask your self: What is your focus: Perfection or Differentiation?

This post was very much inspired by this post by Seth Godin

From : The Future of Tourism | Envisaging a 2011 scenario | By Chris Luebkeman
Read the full post here

While the fundamentals of hospitality remain steadfast, the
context wrapping around the offer of hospitality services has
changed tremendously, and it will continue to change. In looking
to the year ahead, there are any number of possible, and even
a few probable, futures that we should consider. As we do this,
it is vital that we do not ignore the forces of change around us
that are constantly molding our story of tomorrow as we write it.

In the article Chris Luebkeman asks some poignant questions that are suitable for your next future scenarios planning session :

• What if energy were free ? What if it were rationed ? Or each
individual had a personal resource account ?
• What would happen if oil hit US$ 200 per barrel ? What will
happen when carbon is taxed ?
• What if wealth continues to flow East and South ? What if
disposable income continues to disappear in the US
and Europe ?
• What will the new wave of tourists bring ? What will the
growing middle-class Indians or Chinese expect in a hotel ?
• What does a property look like that is fit for Korean
teenagers ?
• What if the « staycation » replaces the global grand tour ?

As you answer each of these questions, consider how our industry will not just survive, but thrive

About The Hotel Yearbook: The Hotel Yearbook is a uniquely forward-looking annual publication. Each year, dozens of CEOs and other senior executives from the hotel industry worldwide, as well as leading analysts and observers, use this platform to share their expectations for the coming twelve months. Each of the 70+ contributors looks specifically at his or her area of expertise, describing the likely developments for the year ahead. As a whole, The Hotel Yearbook thus offers readers a comprehensive overview of the trends and factors that will have an impact on the performance of the hotel business in the year to come – as perceived by the industry’s leaders themselves. For more information visit www.hotel-yearbook.com.

If not you should maybe consider it. Because the feed back you are getting from you customer surveys is not giving you the info that you need to make serious product developments that will set you apart from the competition.

In today’s world of networked individuals, new behaviors are emerging. Some are creating new rules and systems of behavior, even within face-to-face experiences. Some are defying old patterns of beliefs.

Here are some of the questions you should be asking our house anthropologist to consider:

* What patterns of attendee behavior are you observing?
* Where are attendees congregating?
* Where are they not congregating?
* What venue and environmental pressures are shaping the attendee experience?
* What parts of your venue are attendees avoiding?
* What are attendees carrying with them to sessions?
* How are attendees communicating with each other?
* How are attendees reacting to the flow of the conference experience?
* What are attendees feeling about this experience?
* How are attendees behaving in education sessions?

This idea is further elaborated in a great post from Velvet Chainsaw Consulting here