Thirty months and 20,000 lost jobs after the Sept. 11 terrorist attacks, the top in-flight catering companies are trying a comeback with a new approach: selling food to passengers in flight.
For $7, you can fly with smoked turkey on sun-dried tomato focaccia.
Industry leaders LSG Sky Chefs and Gate Gourmet lost as much as 40% of their revenue when complimentary airline meals declined in the wake of the terrorism. Now, they’re struggling back with on-board sales to passengers.
They’re competing with – and in some cases, co-branding with – fast-food and casual-dining chains. Among the caterers’ partners: NestlÃ©, T.G.I. Friday’s and Atlanta Bread Co.http://www.usatoday.com/travel/news/2004-03-30-caterers_x.htm