You may remember the 4P of Marketing ( Product, Price, etc) Increasingly there semes to be a shift towards a new set of 4P’s : Purpose, People, Planet and Profit – and in that order.
This is the message that comes through loud and clear in Mavericks at Work – it is the driving force behind a new town guide out in San Fransisco the Green Zebra. Closer to home – for me – it is also the driving force behind by most favourite restaurant La Chassagnette.
The restaurants purpose is to promote the Carmargue region in the south of France – as such the restaurnt is part of a larger project know as Heureuse Camargue – in their own words:
“In this natural and preserved landscape the women and men of “Heureuse Camargue” have consciously chosen to take up a challenge, an undertaking to the practice of organic agriculture, incontestably sustainable and respectful of a major ecological balance. We are committing an act of faith.”
If you are in the South of France this summer I recomend that you pay them a visit.