“Every act is a marketing act. Make every employee a marketing person.”

Employees care about three things…

In his new book Too Many Bosses, Too Few Leaders author Rajeev Pershawaria describes how managers can motivate people by appealing to the three things that really matter to them.

Most employees care about the same three things–the nature of their Role, their work Environment, and their professional Development (RED)

Asa manager, you need to talk regularly with employees about the three buckets, and as you keep the dialogue going, listen for information about their preferences and aspirations. Armed with this information, you can label and link day-to-day work with their expectations.

Fascinating – and very simple.
Read an extract from the book here

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