Mike Hohnen

[lang_da] Den internationale afdeling af Leaders Club holdt sin årlige konference i Lyon i Frankrig i januar. Det var også lanceringen af den første Foodservice Exchange.

Fredag holdt vi en ‘Best Practice Workshop’, hvor mere end 60 førende direktører fra store europæiske foodservicekæder tilbragte morgenstunden med at dykke ned i en række spørgsmål – så som:

Fra et globalt perspektiv: Hvilke handlinger ser du som de mest fordelagtige i forhold til at beskytte vores miljø og hvorfor? (dette kan indeholde handlinger, som ikke er specielt synlige, men ikke desto mindre særdeles vigtige).

Eller marketing: Hvordan har Internettet ændret restaurationsbranchens marketing – og hvad er dine bedste og mest kreative eksempler på innovativt brug af nettet, når det gælder marketing?

…og 8 andre spørgsmål af den karakter,

Moderatorerne for begivenheden var Florian Beckman og Mike Hohnen.

Det stod meget klart ud fra de ivrige og intense diskusssioner, at der var rigtig meget at snakke om. Diskussionerne blev sammenfattet i korte statements og vil blive sendt ud til deltagerne.

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[lang_en]The international branch of Leaders Club held its annual gathering in Lyon, France this weekend.
It was also the launch of the first Foodservice Exchange

Friday we held a ‘best practice workshop’ more than 60 leading executives from major European foodservice chains spent the morning exploring a number of questions such as:

From a global perspective: What are the operational practices that you see as being most beneficial towards protecting our environment, and why? (This may include practices that are not very visible but none the less very important).

Or marketing: How has the web changed restaurant marketing and what are your best and most creative examples of creative use of the web for marketing purposes?

- and 8 other questions of that nature.

The event was moderated by Florian Beckman and Mike Hohnen.

It was very clear from the intense conversations that followed that there was lots to talk about. The discussions were captured in short statements and will be posted to participants.

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