For a while I have been advocating that the next big thing to follow the ‘experience economy‘ is going to be the ‘Co-creation Economy’. Consumers (or guest) will increasingly want to be part of the action, not just entertained or served. This has lead to invative ideas such as ‘roast your own marchmallow’, stir your own chocolate or do-it-your self meals. L’Atelier des Chefs being one of the most successful yet
But here is a new take on this concept of co creation – design your own rollercoaster ride’. The Lego amusement park has installed a Robocoaster:
“The Robocoaster is the first robot in the world to be approved for carrying human passengers. In its gondola there is space for two seated persons. For this test of courage, the passengers can choose from a wide range of ride profiles and speeds, varying from gentle to extreme. Naturally, the robots can only take up their work as amusement park rides after passing all of the necessary safety inspections. First the vistor goes to a TFT screen linked to the Robocoasters. There he or she chooses from a large selection of symbolic LEGO bricks, each of which represents a particular motion sequence, in order to interactively create an individual, 90 second long program. A chip card with the selected sequence is then inserted into the controller of the corresponding Robocoaster before the ride begins.”
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