Dinner by Design, a Grayslake-based “meal assembly” business, on Tuesday announced it has entered into a national collaboration with the Northfield-based food giant.
Dinner by Design has 75 franchisee-operated outlets across the country where people too busy to shop for groceries and prepare their own meals can go to assemble entrees to take home to cook or to freeze.
Kraft has paid Dinner by Design an undisclosed sum to use such brands as Oreo cookies, Stove Top stuffing and A.1 Steak Sauce in its recipes and to promote them on its menus and marketing materials.
And that’s just the first step in what’s expected to be a growing relationship between the two. Dinner by Design is talking to several Kraft brand managers about giving its clients coupons for certain Kraft products used in recipes, says company president and founder Julie Duffy.
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