Dinner assembly companies offer essentially the same service: customers schedule a session online, picking meals from a monthly menu. The store, a large commercial-grade kitchen, organizes freshly chopped and prepared ingredients in practical stations. Customers move around the store, assembling a meal at each station by scooping ingredients into freezer bags or disposable baking pans. Meals are easily customized to accommodate personal tastes or diets – the customer just adds more or less fresh garlic or ginger, or substitutes pork for beef. Finally, the packaged meals are clearly labeled with cooking instructions.
The whole process takes about 2 hours, preparing 12 six-serving, or 24 three-serving meals at a cost of around USD 3 per serving. And no time spent shopping for food, planning meals, prepping beforehand and cleaning up afterwards.
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