Mike Hohnen

Mike has his own unique style. He draws on more than 27 years experience. He has worked most positions in the service industry and feels at home in more major cities than most people.

Mike Hohnen

Where's the Loyalty?

January 28, 2005

“A loyalty card,” says Spence, “is a piece of plastic. Most loyalty programs are plastic. They do nothing more than replace traditional paper coupons with electronic coupons. Why would that generate loyalty?”

FastCompany

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