Mike Hohnen

Mike has his own unique style. He draws on more than 27 years experience. He has worked most positions in the service industry and feels at home in more major cities than most people.

Mike Hohnen

ADJUSTING TO THE REALITY OF A CONSUMER-CONTROLLED MARKET

October 24, 2004

Larry Light, global chief marketing officer at McDonald’s, once again publicly declared the death of the broadcast-centric ad model: “Mass marketing today is a mass mistake.” McDonald’s used to spend two-thirds of its ad budget on network prime time; that figure is now down to less than one-third.

http://www.adage.com/news.cms?newsId=41759

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