Almost all innovation in the UK’s food industry is being driven by the three key themes, according to a new report, with those meeting criteria for all three likely to score the biggest hit in the marketplace.
The new research from UK-based Leatherhead Food International found that 97 per cent of products launched between January 2003 and June 2004 could be described as either ˜convenience and snacking foods, products for health and wellbeing, or designed for pleasure and indulgence.
But the report is disheartening news for health food makers – of the 4,323 products launched during the period, most (2,945) fitted under the pleasure and indulgence cateogy.
http://www.confectionerynews.com/news/news-NG.asp?n=54596-indulgence-factor-raises
Leave a Reply