The View-Master — produced by Fisher-Price — is a great way to display kids’ menus and specialty-drink menus, the company says.
May 23, 2004 — A decades-old toy made its debut Saturday at the National Restaurant Association’s 2004 Restaurant, Hotel-Motel Show.
View-Master, traditionally used to view cartoons or pictures of vacation destinations, has been embraced by foodservice operators for its versatility.
View-Master officials say Burger King uses View-Masters in employee training. Other restaurant companies, like ESPN Zone, use the seven-slide cardboard reels and handheld plastic viewers to display their children’s menus. Health-care institutions such as Children’s Hospital in Cincinnati allow young patients to take their View-Master menus home after their hospital stays. [Read more…] about View-Master offers 'reel' fun menus