Small is big. A nation that until now has been hung up on extra-large SUVs, McMansions and supersized meals is flip-flopping to the other extreme: all things small.
A caterer is offering new Bitty Burgers at ballparks.
The trend goes way beyond food – to cars, computers, condos, cell phones, cameras and more.
“There’s an ‘excess’ fatigue among consumers,” says consultant Pam Murtaugh. “We’ve all gotten too big for our britches.”
http://www.usatoday.com/money/2004-03-25-tiny_x.htm
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