While burger goliaths like McDonald’s, Burger King and Wendy’s have offered products at steep discounts to spur traffic during the nation’s economic slump, Hardee’s has decided to go upscale.
Gone are the same small hamburgers that competitors discount at $1 or less, in favor of “thickburgers” – Angus beef burgers of up to two-thirds of a pound.
Still to be seen is whether consumers will pay more – and wait longer – for what Hardee’s promises is a better burger.
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